Brand Crush: Urban Decay
Wednesday August 05th 2009, 11:18 pm
Filed under: Makeup, Reviews

Before Vancity’s Sephora opened I made a wishlist of makeup lines to check out, and Urban Decay was at the very top. To me, Urban Decay is all about sexy, rock ‘n roll glamour with an edge. And many of the products in their line are vegan and cruelty-free to boot! During my trip to Seattle last year I snagged their infamous Eyeshadow Primer Potion and have been in love ever since. Their packaging is fun and a little quirky but don’t let that fool you! The quality of UD’s cosmetics is absolutely top-notch. Here are some of my favourite eye products from their line:

ud_pp.jpgud_glitter.jpg ud_liner.jpg

Eyeshadow Primer Potion ($22 CAD)
What else is there to say that hasn’t already been said? It’s LIFE-CHANGING.

Heavy Metal Glitter Eyeliner ($23 CAD)
This stuff definitely rocks! It’s densely packed with glitter so you’ll be blingin’ in just a few strokes. For daytime try brushing a bit on top of some black liner for a hint of sparkle, or go crazy and paint it over your entire eyelid. Besides the normal gold/silver/bronze glitters they’ve got ridiculously bright ones like fuschia and green. Its staying power is excellent! I wore this out clubbing and I still had purple glitter cat eyes when I woke up hungover the next day.

24/7 Glide-On Eye Pencil ($21 CAD)
As a devout gel/liquid liner convert I was a little skeptical. I picked up Zero, a matte black. It’s super smooth, but not so creamy that the tip breaks and gunks up your lashline. And I liked that it is black, none of that silly blue-black nonsense. Even with my oily skin and the hot weather it didn’t give me mega raccoon eyes, though I find that it smears after a few hours if I don’t use Primer Potion. Can easily be smudged right after applying for quick smoky eyes that last!

I plan on making many more visits to their display at Sephora! I’d like to try their eyeshadows next. Have you tried any Urban Decay products? Share in the comments!

– Jacks


1 Comment so far
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I love Urban Decay - totally into the rocker/flashy makeup looks.

P.S. Thanks for the primer reviews. So much press re Smashbox, good to hear a dissenting opinion :)

Comment by Monica Hamburg 08.17.09 @ 5:08 pm



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